Crawford Technologies and Gimbel & Associates Host Exclusive Event on October 21 for CCM Professionals

August 18, 2025, Toronto, ON – Crawford Technologies, a leading provider of innovative document solutions that streamline, improve and manage customer communications, will host an invitation-only, one-day event along with Gimbel & Associates, an international management consulting firm, on October 21, 2025, at the Rosen Centre in Orlando, Florida. Themed Engage360, the event will take place the day before PRINTING United Expo, October 22-24.

With a growing emphasis on the demand for hyper-personalized communications and digital transformation in the print and mail industries, the Engage360 event, is tailored specifically for customer communications professionals looking to future-proof their strategies and drive highly impactful, connected customer experiences.

Engage360 will kick off at 7:00 a.m. with a complimentary breakfast. At 8:00 a.m., Ernie Crawford, CEO and president of Crawford Technologies, and Roger Gimbel, president of Gimble & Associates, will welcome guests with opening remarks. They are followed by a roster of industry leaders representing a range of experiences and expertise presenting sessions designed to enhance skills in core areas of enterprise print.

The impressive lineup includes:

Sean Hickey, president of Americas Production for Xerox Corporation will deliver the keynote address entitled An Update on Xerox Corporation, sharing his perspective on the current happenings at Xerox.

Randy Bradley, financial services industry executive sponsor, Amazon Web Services will lead a session entitled Revolutionizing Business Models: Lessons from Amazon's Product Innovation & Technology. Business leaders will be introduced to Amazon's peculiar, customer-centric approach to innovation and see examples of how Amazon.com has transformed its product operating model and leveraged technology to accelerate innovation.

Steven Webster, director, professional services, industrial services, Ricoh, USA, will explore the transformative forces reshaping the wide format print industry and how emerging technologies and shifting market demands are driving innovation in his session Wide Format Reimagined: Automation, AI and a Path to Sustainable Growth. The impact of how eco-friendly practices, workflow optimization and strategic investments are paving the way for scalable, sustainable growth will be discussed.

David Hunter, principal, ChromaChecker Corporation, will present Future-Proofing Print Operations: Why Quality Platforms Matter More Than Ever, a session that covers the six fundamental reasons why an organization must implement a print-quality platform throughout its operations. Key trends in the printing industry will be highlighted and how this type of platform helps master these trends to remain competitive and profitable in an evolving landscape.

Mark Ferrara, senior director sales and operations, and Josh Rhine, director, digital print operations at Office Depot present Leveraging a Traditional Approach to Modern Print Industry Opportunities. The session shares how companies such as Office Depot, Veyer Logistics and The ODP Corp are realizing tremendous advantages by combining e-commerce, end-to-end automation and world-class traditional supply chain practices. Additionally, how AI can aid in driving revenue growth through new ways to leverage client content management will be discussed.

Alan Burger, CEO, North America, InfoSlips, will deliver an interactive experience in his session Witness the Shift: From Static to Cinematic AI‑Driven Transformation of Regulated Documents. Guests will watch an industry‑savvy, CCM/CX‑trained AI agent ingest a stack of legacy PDF statements live on stage and instantly craft an interactive template to discover how agentic, context‑aware AI propels regulated communications from zero to hero and skyrockets engagement.

Manish Hirapara, CEO, Peak Activity will discuss why businesses are wrestling with how to implement and effectively use today’s rapidly emerging tools in his session AI: Opportunities and Challenges - What Businesses Need to Know to Maximize the Value They Derive From It. This presentation shares how to build repeatable and scalable AI processes that lead to elevated outcomes, irrespective of what the tools are and how fast they change.

Nathan Safran, VP research, Blue Nile Research, and Lisa Cross, principal analyst, NAPCO Research, will present Print Reloaded: Trends Driving Reinvention and Strategic Investment, offering a research-backed analysis of the key trends influencing industry profitability and technology investments. Guests will gain insights into the forces driving capital spending, workflow modernization and competitive differentiation, including digital disruption, automation, evolving customer expectations and the shift toward integrated, omnichannel delivery.

Crawford and Gimbel will give closing remarks prior to the conclusion of Engage360 at 4:30 p.m.

For more information and to express interest in attending Engage360, click here.