PDF in Variable Data Printing
Challenges when creating and processing individualized PDF in customer communications
Excerpt: In the concept of omni channel marketing, print is one channel amongst others in customer communication. Individualized print requires not only high speed printing machines – it also means that PDFs have to be processed (ripped) as quickly as these machines can print. And for that process the “inner qualities” of PDF files play an important role. The Print Product Metadata LWG of the PDF Association has just published best practice guides for variable data print. These guides support developers … Read moreAbout the presenter(s)
Dietrich von Seggern received his degree as a printing engineer, and in 1991 started his professional career as head of desktop prepress production in a reproduction house. He became involved in … Read more
Description
In the concept of omni channel marketing, print is one channel amongst others in customer communication. Individualized print requires not only high speed printing machines – it also means that PDFs have to be processed (ripped) as quickly as these machines can print. And for that process the “inner qualities” of PDF files play an important role.
The Print Product Metadata LWG of the PDF Association has just published best practice guides for variable data print. These guides support developers of PDF creation and consumption products and their users. This session introduces these brand new guides and provides further background on how the internal PDF structure has significant impact on output speed.