callas software appoints Elahe Saberinia as Channel Manager

callas software, the market leader in automated PDF quality control and archival solutions, today announces the appointment of Elahe Saberinia as Channel Manager. callas has always had a two-pronged approach in getting its software to the market. Next to having over 75 active OEM partners, who integrate the technology into their own solutions, callas has traditionally relied on expert channel partners to implement their technology with printers, publishers and other applications relying on PDF worldwide. Elahe focuses on supporting these existing channel partners, and on developing new relationships.

“The technology that callas develops for use by printers and publishers, is highly performant, and delivers great return on investment,” comments David van Driessche, Chief Evangelist at callas software: “This requires expert partners to advise people correctly, and to help them automate their workflows in the most efficient way. Over the years, callas has built a channel with resellers, integrators, and consultants who deliver superior value to their customers. Supporting those people is incredibly important, and Elahe reinforces our team to make that happen.”

Dietrich von Seggern, CEO at callas software, continues: “We are the technology leader for PDF technology for automation, by making highly flexible, performant, and stable products, both in the prepress and archival markets. Staying close to our resellers, and, through them, to our customers, is one of the strongest drivers of our product development. Over the last year, we’ve ramped up our efforts towards the channel; adding Elahe to the channel team is one more step in that effort.”

A wealth of experience

Elahe brings strong experience in B2B business development in an international context, complemented by a passion for data-driven digital marketing and sales strategies. After previous work experiences in Iran, Spain, and Germany, and with the experience of managing channel partners spanning Europe, the middle east and Africa, she fits right in with the multinational callas team, where she represents the sixth nationality.

“Even though I lived in Munich, Germany, this opportunity to join callas software, was too good to pass on,” says Elahe Saberinia, newly-appointed Channel Manager at callas software: ”At a recent callas pdfCamp event, I already had the opportunity to see the reactions of end-users and resellers while discussing and working with the callas products, and that was a real eye opener. I can’t wait to meet more partners and help them get our products in the hands of more printers and publishers.”

Available as of today

You can reach Elahe as of today using her callas email address: e.saberinia@callassoftware.com

If you are interested in becoming a callas reseller, or integrator as well, and you want to learn more about our solutions, don’t hesitate to reach out to the channel management team. They can be reached at:sales@callassoftware.com

If your question or interest would be more on the OEM technology side, please feel free to reach out to oem@callassoftware.com. We would love to hear from you as well.

PR contacts: pr@callassoftware.com